Connections

Earlier this week I visited the Design Automation Conference (DAC) in San Francisco. This got me thinking, why do we as a technology industry collectively spend millions of dollars on trade shows? The answer is connections.  These events, despite all the corporate glitz, help folks interact with potential suppliers and/or customers (depending on your perspective) and understand who they are doing business with.  That is what this blog is intended to be, an opportunity for Lattice and its customers to interact on a more human level.

Who is Gordon Hands?

A quick background on myself. My involvement in programmable logic started in 1995 when I joined the programmable logic division of AMD. After a couple of years this division was separated out as Vantis that was then acquired by Lattice.  During the last 11 years I have had the opportunity to help define and launch our successful MACH 4/A and MACH 4000 CPLD products along with many of the products in our Look-up Table (LUT) based line up, including the LatticeECP/ECP2/XP and MachXO products.  Currently, I am Strategic Marketing Director here at Lattice and continue to be involved in the definition and launch of silicon products along with spending a significant part of my time shaping our increasingly important Intellectual Property (IP) business.

Almost Nothing Turns Out As Expected

Few things in life turn out quite as you expect! This applies to career, love, family and also PLDs. As we plan and introduce new PLDs we spend a lot a time thinking about the applications in which designers will use them. Some applications turn out to be realistic, some fall by the wayside and of course our customers discover many more. I hope that this blog will be good forum to discuss how designers are using programmable logic, what is working and what is not.

Onto improved connections ........

Comments

[Jeff]

Great to see another blog from a Portland-area company operating in the electronics industry. Thanks for being a good influence on the rest of the industry.